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Daniel Robitaille, art director
Louis Gagnon, creative director
Paprika, design firm
Domison, client
For the grand opening of Domison's furniture store in Toronto, we created an installation made mostly of posters featuring various shapes and lines. The simplicity of the posters reflects the store's modern and minimalist merchandise, and actually is a representation of the store's layout. Displayed in windows and on walls, the posters were arranged to form a giant tree that was installed directly in front of the windows.
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