Every summer, Seattle's School of Visual Concepts celebrates Letterpress Wayzgoose, the main event of which is the Steamroller Smackdown competition. Local design firms are invited to carve oversized posters (35 x 45) out of sheets of linoleum and then print them using a two-ton steamroller. Our poster was the winning poster from the 2010 Smackdown. Each one was lovingly hand-inked in the parking lot by a swat team of designers from our global creative studio. Translated, the poster reads 'Gojira Maki, umami and the sweet spot (near the tail).'