People stopped trusting big banks after the financial fallout. So with this localized media initiative, we delivered a little black booklet of Frost Bank's eleven core beliefs and titled 'What We Believe.' The last page invited readers to WhatFrostBelieves.com to view customer letters and video and to thousands of customers share their stories, describing how Frost delivered on each of the eleven beliefs, leading to increased numbers switching to Frost. 28 pages, 3 3/4 x 5 1/2, 2-color, saddle-stitched, 1/2 inch corner radius cut.
