Go Big, Go Basic, Go Bold, Go Solid! "At the International Builder's Show, large-scale type visible from afar and rising up from the booth floor introduced Formica Group's extensive product offering. 'Going up' was our solution for attracting attendees. Utilizing all 35 feet of allowable height, sheer and solid banners with handmade lights hung in strand configurations, added interest and glamor from a distance and close-up once inside. For the Builders Show stand, Formica surfacing clad four 12’ cabinets. They sat on a multi-patterned floor, beneath four strands of seven 30” willow and LED lights and were surrounded by twelve soaring 35’ mesh and fabric panels. Lightweight. Reusable. Responsible."