This piece communicates how many different niche markets, applications and end uses are touched by Neenah's products. Expressed first through a wrap-around dust jacket that unfolds to reveal a poster-size illustration of the rare and exotic ways the paper is used in the world the message is furthered by interior information graphics. The idea of Neenah's niche focus inspired the abstract foil-stamped shapes opening each section and the theme 'We make paper that makes its way into many things' informs the unique grid elements and intertwined display typography.