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Ken Hejduk/Christian Woltman, designers
Roger Frank, writer
Little Jacket, design firm
BioEnterprise, client
We needed to deliver some tough and some encouraging news on perceptions of Cleveland, Ohio. We chose newsprint as our medium, because it was easy to print on and allowed us to fold the paper so facts could be revealed in a compelling way. We wanted the whole project to feel serious and important, but with Cleveland's own brand of self-deprecating humor. 13 x 19 flat, 4 3/4 x 6 1/2 folded, 4-color, newsprint.
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