Film North is Canada's newest film festival, and Muskoka's first international film festival. The branding presents the festival, and the town of Huntsville, as an unpretentious, welcoming place for young talent from around the world. We combined standard festival imagery, like the Cannes laurel leaves, with northern Canadiana kitsch. This approach capitalizes on a great part of the Canadian psyche—the ability to make fun of ourselves.
