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Robin Bushell/Daniel Chester/Julia Pott, animators
John Kritch/David Littlejohn, art directors
Jim Haas/Shannon Wilch, writers
Stephan Baik/Juan Bobillo/Donnell Johnson, associate creative directors
Ron Thompson, creative director
Mike McKay, executive creative director
Drew Coolidge, voice talent
Circle of Sound, music
740 Sound Design, sound designer
Tanya LeSieur, integrated production director
Annie Porter, integrated producer
Jennifer Vogtmann, broadcast producer
Saatchi & Saatchi LA, ad agency
Toyota Motor Sales, USA, Inc., client
“In July 2010, we launched a successful Facebook campaign, called ‘Toyota Auto-Biography,’ asking real owners to tell their favorite stories about their Toyotas. Next, we toured the country recording real owners telling their stories, then collaborated with artists, such as Julia Pott, to create each owner’s unique piece. The Toyota Auto-Biography shorts helped draw over 100,000 new fans to Toyota’s Facebook page. Since the campaign launch, over 14,000 owner stories have been posted.”
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