Pauline Ang/
Ellie See, designers
Pauline Ang/
Choo Chee Wee, art directors
Neil Leslie, creative director
Marzuki Maani, group creative director
Henry Yap, executive creative director
Farrokh Madon, chief creative officer
Jesse Choo, photographer
Pauline Ang/
Choo Chee Wee/
Ellie See, illustrators
M&C Saatchi, ad agency
Design Factory Sdn Bhd, design firm
BOH Plantation Sdn Bhd, client
These promotional tea bags position BOH Camomile Tea as the calm moment in an otherwise crazy day. Each bag features a design, printed using edible tea ink, depicting the stressed person's state of mind. Once immersed in a cup of boiling water, the edible tea ink dissolves to reveal a much calmer design. The before/after effect serves as a timely and memorable reminder of the calming properties found in every cup of BOH Camomile Tea.
