Every day the cool Pacific winds blow in from Monterey Bay, down California's Salinas valley, reaching a speed of 24 knots by late afternoon, creating the perfect conditions for growing the 24 Knots Pinot Noir grapes. Wallace Church's dramatic design captures the feeling of the wind with bright orange lines, overprinted on a raised, gloss varnish map of the Salinas valley on the label. The wind barb logo on the bottle cap and cartons lends a jaunty air to the design and the lines on the cartons repeat, and match up, when stacked.