Yume Ume is a Japanese restaurant that allows diners to create their own sushi roll or rice bowl. The brand celebrates the idea that imagination is edible and surprises and entertains customers with details. To continue the brand experience outside of the restaurant, we created a take-out-bag that brings the personality of the brand's characters to life. In this case, it is a fish that is 'jumping for soy' with the take-out bag's handle.
