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Julie Ramirez, designer
David Culp, writer
Philip Smith, creative director
Audrey Berger, project manager
RBMM, design firm
Flexjet, client
The Flexjet 25 Jet Card, Baja Adventure Edition represents an incomparable four-day experience at one of the world's great destinations. The campaign reinforced the brand's reputation for highly personalized private jet service, and communicated the exclusivity of the trip's offerings. A variety of textures, materials and imagery evoke a Baja sensibility and bring to life the luxurious nature of this one-of-a-kind travel experience. 20 pages, 4 3/4 x 7 booklet, side-sewn, in hand-tooled leather case, inserted into a burlap bag with a booklet within an envelope, 28 pages, 5 1/2 x 8, saddle-stitched.
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