Lida Baday designs and produces well-detailed, beautiful clothing that captures the essence of thoughtful, discerning and modern women. The designer does virtually no advertising, so the brochure acts as the company's only promotional vehicle. The brochure is the latest in a series developed for the fashion designer over our fifteen-year relationship. The visual language of the brand employs sensual, timeless photography as a signature style; a combination of different paper stocks and printing techniques, distinctive photographic techniques and cropping allude to the designer's hallmark of impeccable detailed clothing. 24 pages, 10 1/2 x 15 1/2, 4-color, collated and folded.