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Derrit DeRouen, designer/creative director
Larry McIntosh, The MAD House, project manager
DeRouen & Co., design firm
Ben Davis/Cari Sánchez-Potter, Intuition Ale Works, clients
To meet Intuition's goal of being the first craft brewery in Florida to can their beers, we developed a striking visual personality that consumers would associate with their handmade yet sophisticated styles. The packaging reinforces the brand by pairing colloquial art with clean design and bright color, resulting in a commanding shelf presence. Consumers love them for the way they look and the emotions they evoke, as much as for the great beer inside.
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