Zander Brimijoin/
Damien Correll/
Stephen Kelleher/
Sol Linero, designers
Andy Mastrocinque/
Dave Rasura, animation
Jonathan Notaro, creative director
Danny Rosenbloom, managing director, creative
Human, music/sound design
Madison Brigode, associate producer
Devin Brook/
Kayt Hall, executive producers
Brand New School, production company/post-production company
Antidote, ad agency
Diesel, client
Diesel founder Renzo Rosso wanted to create a movement that would empower young people and give them the tools to help end extreme poverty in Africa and around the world. The 'Only The Brave Foundation' was born. We needed to find a way to engage the world's youth. Our concept: Only the brave need apply. Young people are idealists, but they want something to rally against. We created a manifesto against the establishment, a manifesto for a new way of changing the world for the better, and threw down a simple challenge.
