Reminiscent of gingerbread, Lebkuchen are traditional German cookies which have been sold in elaborate decorative tins for over 100 years. The client needed a brand identity and packaging deeply rooted in the history of these spicy, oversized cookies sold during the holidays. We used traditional Lebkuchen tins and other antique confectionary examples as a groundwork for the logo, iconography and patterns to complete this identity.
