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Ryan Anderson, art director
Gary Sume, writer
Ryan Anderson/Gary Sume, creative directors
Dave Newbold, executive creative director
Stock, photographer
Cynthia Griffin, production manager
Richter7, ad agency
Utah Highway Safety Office, client
Seventy-five percent of all motorcycle accidents involve cars or trucks. And in most of these cases, the driver of the passenger vehicle violated the motorcycle's right of way simply because they didn't see it. These posters target drivers where they would be specifically thinking about driving safety issues: the DMV and Driver License Division offices. 20 x 31 1/2, 4-color, offset.
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