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Designed as the front wall of an exhibit at the McDonald's Worldwide Convention 2012, the typography wall allowed attendees to see glimpses of the booth's interior as they waited to enter. The two layers of CNC cut vinyl fabric stretched around a metal frame, and then were lit by LED lights at the base. The interplay of light, shadows and the see-through quality of the punched out voids added an intriguing dimension to the booth.
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