Held biannually, The Modern Ball is SFMOMA's largest fundraising gala. The event identity evolves each time, and in this case, was refreshed to evoke the museum's in progress expansion. It is imperative that the Save the Date piece be memorable and generate excitement; it's instrumental in selling out all of the tables before the invitation even mails (as was the case this year). 8 1/4 x 8 1/4 flat, 7 x 8 1/4 x 1 1/4 open, 3 PMS, die-cut, folded and glued. Foil-stamped envelope.