The brief was to create a rich, immersive and premium experience that tells the Johnnie Walker story with substance, style and authenticity. Based on the central design theme 'Whiskey Conversations,' the space weaves multi-layered conversations into the Johnnie Walker journey. Using the introduction and education of whiskey, the design incorporates rich history and whiskey knowledge, complemented by ingredients like malt and peat incorporated in the space, to create an immersive experience.