Xango, LLC is one of the world's largest distributors of health and wellness products. It released a children's chewable multivitamin in June 2011. As a company whose voice had consistently adhered to a clean and sophisticated tone, the children's chew was a challenge in packaging (with bright playful shapes on the carton) and appeals to children and their parents. It's a new generation of branding for the company that wanted to adhere to its current voice.
