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Conrad Chin/Nick Smasal, designers
Bruce Edwards/Julie Feyerer, creative directors
John Olson, artist
Terri Herber, production
Andrea Wiesner, project manager
Fame, design firm
MyBurger, client
Boutique brand MyBurger collaborated with Fame for an all-encompassing overhaul, starting with the brand essence that informed the new identity, packaging, website and environmental design. We introduced a unique brand voice, custom typography and refreshed color palette, along with original illustrations and graphic elements, culminating in an ownable, retro-meets-modern brand that enables MyBurger to stand out in a world of endless burger offerings.
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