Daniel D'Arcy/
Michael Goodman/
Jessica Minn, designers
Lia Gordon, senior designer
Britnell Anderson, design director
Jason Bice/
Jen Jordan, writers
Tosh Hall, creative director
Dan Ross, retoucher
Allison Hung/
J.P. Sabarots, project managers
Landor Associates, design firm
Xavier Briseño, Advanced Ice Cream Technologies, client
Advanced Ice Cream Technologies, a boutique ice cream purveyor from Mexico, came to us with dreams of sharing their artfully crafted ice cream bars in America. Unfortunately, their name sounded more like an innovator in cold storage than an artisan iced confectionery. We created a name, identity and design system that conveyed the unparalleled luxury, sensuality and the decadence of their product. Their product is delicious, our job was to make it beautiful.
