Alec Donovan, motion graphic designer/animator
Elizabeth Shim, design director
Carly Usdin, writer/editor/director
Rodger Belknap/
Garrett Wagner, creative directors
Joe Arcidiacono, director of photography
Stephen Hermann, music composer
Explosion Robinson, sound design
Yasmin Kendall, line producer
Joyeux Noel, producer
MTV Networks, client
To drag-finity and beyond! For this season's launch campaign for RuPaul's Drag Race, we cast RuPaul as a mad scientist, using a computer to create the fiercest competitors yet. (This tease highlights the construction of the girls within the interface.) As our cast was not yet announced, we couldn't reveal their faces. Instead, we relied on the sexy robotic outfits, blippy synth soundscape and drag-tastic easter eggs hidden in the graphics to tell our story.
