LifeCycle is an urban photographic experiment that explored the life of one bicycle in New York City. The objective was to create a unique daily calendar and flipbook for Hudson Urban Bicycles, a second-hand bike store in New York City. In order to tell a story through a bicycle, we chained a fully loaded bike—with bells, basket and lights—to a post along a busy Soho street. We then photographed the bike for 365 days, while watching it slowly vanish before our eyes.