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Suzanne Macaulay, designer/photographer
Stewart Devlin, creative director
Steve Lipman/Tom Mordasky, production
Red Peak, design firm
Hudson Urban Bicycles, client
LifeCycle is an urban photographic experiment that explored the life of one bicycle in New York City. The objective was to create a unique daily calendar and flipbook for Hudson Urban Bicycles, a second-hand bike store in New York City. In order to tell a story through a bicycle, we chained a fully loaded bike—with bells, basket and lights—to a post along a busy Soho street. We then photographed the bike for 365 days, while watching it slowly vanish before our eyes.
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