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Tida Tep, designer
Jennifer Lee, senior designer
Travis Barteaux, design director
Anais Borja/Mike Peart, writers
Andy Gray, executive creative director
Lindsey Maino/Zach Seely, project managers
VSA Partners, Inc., design firm
Schoolhouse Electric & Supply Co., client
We helped Schoolhouse Electric grow beyond lighting to reach a whole new audience. From the name, to the product, identity, packaging, website and catalog, the company needed a unified brand persona that would retain the essence of their character, but evolve to engage a larger audience with an expanded product offering. In Fall 2011, Schoolhouse opened its flagship store in Portland, Oregon, and launched its new branding and website all on the same day. News quickly spread to a large audience of bloggers and design enthusiasts, sales have increased and Schoolhouse's business continues to grow steadily.
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