Rob Sweetman, art director
Bryan Collins, writer
Bryan Collins/
Joey Serlin/
Rob Sweetman, creative directors
Marc Laliberte-Else, director of photography
Matthew Griffiths, Cycle Media, editor
Freelance Whales, music
Vapor Music, sound design
Andrew Harris/
Julian Rudd, sound engineers
Mike Hasinoff/
Karen Lawler, producers
Lindsey Bates/
Tom Murray/
Adina Sales, executive producers
Blacklist, production company
Dare, ad agency
B2ten Canadian Sport for Life, client
The 'Recess PSA' supports a broader campaign to persuade parents of the critical need to engage their children in quality sport and physical activity. By strategically targeting Canadian parents and leveraging the existing inroads already made by government and sport organizations, project stakeholders strive to ignite a movement to reshape Canada as the healthiest and most successful nation in the world.
