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Rob Duncan/Gary Williams, designers
David Begler, Begler Creative Direction & Copywriting, writer
John Dowling/Rob Duncan, creative directors
Dowling | Duncan, design firm
Kodak, client
Designed as part of a program by Kodak Design Strategy and Branding to reinvent the company's Instamatic camera, these posters introduced the 'reborn' camera while clearly demonstrating and underlining Kodak's rich heritage in the instant camera field. They were used for internal presentation to drum up support and excitement throughout the company for the bold initiative. 24 x 36, 2-color, lithography.
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