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Jeff Maurer, designer
Joe Napier, art director
Ryan Bedinghaus/Matoaka Ricketts, project managers
Landor Associates, design firm
Procter & Gamble, Old Spice, client
It took one classic icon multiplied by a large number to construct this buoy wall for an amazing event/pop-up store. It's like the great wall of China only 5,500 miles shorter, made of different stuff, located in Ohio— and you can build neat images into it.
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