This poster is part of the campaign to launch the new family of Boris alcoholic iced tea. The first flavor, lemon, is represented by a character who's clearly delinquent, sporting a classic, English look inspired by the tea. The yellow color is based on the qualities of the fruit but also on the fluorescent palette chosen for this new family of products. The posters are displayed throughout Montréal as wild postings. 48 x 72, 4-color.