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Caroline Reumont, designer
Claude Auchu, creative director
Julie Bégin, project manager
lg2boutique, design firm
Michel Godin, Brasserie Licorne, client
This poster is part of the campaign to launch the new family of Boris alcoholic iced tea. The first flavor, lemon, is represented by a character who's clearly delinquent, sporting a classic, English look inspired by the tea. The yellow color is based on the qualities of the fruit but also on the fluorescent palette chosen for this new family of products. The posters are displayed throughout Montréal as wild postings. 48 x 72, 4-color.
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