“Awapuhi Wild Ginger is a line of luxury hair-care products, formulated with the fragrant juice of awapuhi ginger plants grown on our own sustainable, solar-powered farm in Hawaii. Our goal was to create packaging that conveyed the luxury, uniqueness and sensual appeal of the products within. We used minimal design and arresting product photography to excite and entice consumers and help them to differentiate between three distinct holiday gift sets.”
