“Wee Society creates playful, colorful experiences that bring parents and their kids closer together. With the goal of creating stories and characters that inspire creativity, spark imaginations and encourage conversations, we started by outlining the brand’s values: we believe bright little minds deserve really smart ideas; uncontrollable giggles make the world better; our favorite color is rainbow; sharing stuff is good, but sharing experiences is way better; we heart happy design. Building on these values, we designed Wee Society’s brand identity, website and a collection of apps, art prints, toys and easy-to-execute DIY projects ‘from the Wee Workshop.’”