“Great Dane furniture was shifting its focus from vintage furniture to classic and contemporary Scandinavian furniture. To celebrate its evolving product range, a campaign was required that would appeal to both existing and new customers. This included a large-scale publication. Interviews with prominent members of the design industry added to the content’s credibility. Believable lifestyle images were combined with hand-sketched illustrations and incredible 3-D rendered images.” 36 pages, 16 × 23, 4-color, folded but not bound.
