“For this property development, located on the corner of George Street and Allen Street in one of Sydney’s most saturated apartment suburbs, we focused specifically on targeting design-savvy owner-occupiers. We created two chic ambassadors who appeared throughout the marketing collateral, reinforcing the project’s individual nature. Editorial-style imagery and information, matched with incredible interiors, further elevated the status and style of George & Allen and distanced it from run-of-the-mill, investor-driven developments. Everything about this property is bespoke and refined.” 32 pages, 11 3/4 × 16 5/8, 4-color plus 1 PMS, saddle stitch.