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Jeff Harrison/Kim Ridgewell, designers/art directors
Ian Grais/Chris Staples, creative directors
Chris Nielsen, photographer/director of photography/editor/director
Jeff Harrison/Ken Malley/Mike McKoryk/Lisa Nakamura/Sofia Pona/Kim Ridgewell/Morgan Tierney, illustrators
Catharine Chesterman/Daniella Sorrentino, broadcast producers
Rethink, ad agency
Langara College, client
“For the past four years, the call-for-entries videos for the Rethink Scholarship at Langara College have doubled as inspirational resources for anyone in a creative field. In the hopes of attracting aspiring creatives to submit their sketchbooks for this year’s contest, we drew on the notion that ‘it all starts with a sketch.’ The script documents the process of bringing an idea to life: first you sketch it, then you experiment with it, try to shoot holes in it, polish it, capture it and finally release it into the social-media sphere.”
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