“Rob Forbes, founder of PUBLIC Bikes, asked me to create a poster for his bike company. I learned that the vast majority of PUBLIC Bikes are sold to women, and created an image that imagines a bike basket filled with flowers. The icon at the bottom of the poster depicts a bicycle with an asterisk ‘flower’ in its basket silhouetted out of a bicycle gear, a nod to bike-riding women graphic designers.” 40 × 60 and 20 × 30, digital.
