D'Arcy O'Neill, associate creative director
Alon Shoval, creative director
Joe Alexander, chief creative officer
Nadav Kander, photographer
Anya Mills/
Neel Williams, art buyers
Rebecca Gricus, project manager
Paul Martin, producer
Fritz Kuhn, strategy
The Martin Agency, ad agency
Morgan Stanley, client
“After the worst days of the American financial crisis were over, the financial firms still left standing faced cynicism and even full-on hatred from everyday investors. Our objective was to remind Morgan Stanley employees that the firm’s name still stood for excellence, and tell the rest of the world that a glimmer of hope still lived on Wall Street. We combined images of industry, commerce and philanthropy with portraiture, as if to suggest each Morgan Stanley employee’s inner vision and values.” Eight pages, 12 × 23, 4-color.
