“Each year, in anticipation of spring, we mail out over 500 egg-coloring kits to clients, friends and associates in what's become a 'royal tradition.' Recipients of the kits, or anyone with a worthy design, can enter a photo of their best decorated egg at hatchsf.com/easter and vote on other eggs, rating them from rotten to golden. The winner is awarded a 24k gold-plated egg-cup trophy.”