“Founded in 1974, Maison Gerard is a gallery that specializes in fine French art deco furniture. For the opening of their new gallery showroom, we created a logo and identity system with corresponding printed materials that communicate the brand’s storied elegance yet contemporary edge. We gave the new brand expressions in print, used to promote the collections, a premium look using only the most high-quality materials; each individual piece was created to be a fine collectible artifact in itself, one worthy of the discerning tastes of Maison Gerard’s clientele.”