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Chris Froeter, designer
Mike Noble, writer
Chris Lake/Ron Wu, photographers
Froeter Design Co., design firm
Optimo Fine Hats, client
“Optimo Hats was looking for a piece that showcased the culture, style, character, quality and detail of their hats and those who wear them. There is an old statement, ‘the hat makes the man.’ At Optimo, the hat embodies the man. We created this 40-page self-cover book utilizing a single press sheet.” Printed on a 6-color UV press, 4-color plus gloss and dull UV varnishes, perfect bound with a double gatefold.
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