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Roy Burns III, designer/creative director
Kathy Oldham, writer
Lewis Communications, ad agency
AIGA Birmingham, client
“This pair of posters was initially produced for the AIGA Birmingham Design for Good Poster Show (judged by renowned poster artist Luba Lukova). In the fall of 2012, the American Red Cross was coping with one of the worst national blood shortages in its history. What does the Red Cross look like without blood? What does our country look like without blood? Simplicity and directness often best convey urgency. This is a problem that affects us all right now. You have the power to solve it.”
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