“Even the box has stage presence. Using only one color, true to the legacy of Marshall Amp packaging, we designed a box with rockstar attitude on every side. Bold elements. Edgy, no-nonsense headlines. Dimensions, capacity and features proudly displayed in practical terms. In just 48 hours, the box garnered over 14 million impressions (thanks to an epic tweet from Slash) and later, a formal complaint from UPS because it was too appealing to thieves.”
