Kristina Valiunas/
Jeff Watkins, designers
Kristina Valiunas, art director
Steve Persico, writer
Lisa Greenberg/
Judy John, creative directors
Judy John, chief creative officer
Shin Sugino, photographer
Yumi Suyama, project manager
Leo Burnett, Toronto, ad agency
Rooster Post Production, client
“To wish partners and clients a happy new year, the Rooster— Don’t Be a Large Cock calendar was born. It’s a lighthearted reminder that despite the stresses, pressures and frustrations we face in the advertising industry, we shouldn't be cocks (rude or mean) around the office. The calendar contained twelve rooster portraits and individual rooster bios that highlighted the types of characteristics to avoid in 2013 if we truly wanted to make the year a happy one for all.”