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Sam Cerullo/Steven Tiao, designers/illustrators
Sam Cerullo, art director/writer
Lisa Greenberg/Judy John, creative directors
Judy John, chief creative officer
Kim Burchiel, producer
Leo Burnett, Toronto, ad agency
“Inside a box designed to mimic a book is a well-tailored apron with all the cooking essentials printed right on it: cooking times, different cuts of meat, measurement and temperature conversions. It’s printed upside down so the chef can reference it while wearing it. No cookbooks needed.”
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