“For its first major communications piece in eight years, Wills Eye Institute wanted to make a bold statement. We put a positive spin on a negative word—Never—to grab readers’ attention. An oversized format, fluorescent color and reportage-style photography then keep readers fully engaged. The result is a standout that conveys the unflagging spirit of Wills Eye and tells, in no uncertain terms, of the critical, state-of-the-art work the institute performs.” 60 pages plus cover, 10 × 12, 4-color plus 2 PMS, saddle stitch.
