“ASICS is a global leader in performance running technology. Our challenge: ASICS needed to bolster its fashion credentials. To accomplish this perception change, Colors That Run caught customers at the moment of purchase with 3-D displays that focused customers' attention on ASICS’s vivid new colors. In all, ASICS transformed 250 stores. The results: Sales spiked 58 percent at Foot Locker stores, and 70 percent at Lady Foot Locker in the United States.”
