“Every can of beer sold in the United States must feature a government warning. It’s traditionally hidden away, but what would packaging look like if the government warning was just the beginning of the conversation? The answer is the Heavy Machinery Seasonal IPA Series. The official government warning, front and center, is followed by a playful list of everything else the brewery suggests beer drinkers avoid, including eyebrow tweezers, Twitter and any machine that can juice a carrot.”
