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Addie Gillespie/Mia Thomsett, art directors/writers
Bryan Collins/Rob Sweetman, creative directors
Anthony Redpath, photographer
Paul Lang/Brett Simms, The Orange Apple, retouchers
Mike Hasinoff, producer
Catherine Piercy, strategist
Dare, agency
BC Children's Hospital Foundation, client
“The BC Children’s Hospital was already too small when it was built back in 1982. Over the years, the population has grown, technology equipment has gotten bigger, surgical teams have gotten larger and survival rates have increased, meaning there are more kids in the hospital than ever before. To put it simply, the hospital has run out of space. This is a simple demonstration of this fact.”
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