“Paprika designed the new store's opening campaign and the global interior planning. Due to its location, this central but difficult-to-fill spot needs a strong visual and long-term installation that's easily refreshable. To make that happen, we grouped no less than 500 clipboards to form a redesigned large-format display banner. For the opening, the installation/signboard star is the American designer George Nelson, but since the visual is easily interchangeable, it can evolve over time. We plan to refresh it every season.”
