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Louis Chapdelaine/Capucine Labarthe, designers
Richard Bélanger, art director/associate creative director
Barbara Jacques, creative director
Antoine Bécotte, chief creative officer
Dominique Lafond, photographer
Cossette, ad agency
Exceldor, client
“Exceldor is a leader in the poultry industry in Québec, Canada, and recently implemented a major transformation in terms of its business strategy, leading to a complete overhaul of the brand and visual identity. At the core of this new positioning is pride—pride in its people, products, origins and methods. This new brand identity had to reflect those changes.”
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